Whether the market is shifting or booming, agents who find a way to set themselves apart from the competition will always find success. For Keller Williams associate Brian Fisher of the Denver Colorado market center, the strategy through which he has found success is in targeting international buyers and sellers as a member of KW GPS.
“It’s a nice referral opportunity for someone looking for someone who has the ability to market to people outside the country and in their own language,” he says.
Fisher joined Keller Williams in November 2014 after working in real estate since 2002.
“It was all the things I was seeking and wasn’t getting in terms of support and the education in how to run a business,” he says. “It’s really powerful stuff . We’re still getting our feet wet and looking forward to getting more involved, but it’s a wonderful place to be.”
In his inaugural year with Keller Williams, Fisher helped launch the Costa Rica market center. He also learned about the KW GPS Program during his first month there and quickly became a member.
“It was a nice introduction right out of the gate,” Fisher says of GPS. “I use it as a marketing tool. We’ve had clients within the last week who asked, ‘What are you going to be able to do for us that would put this property in front of international clients?’ They’re accustomed to people talking about the MLS but not about putting it in front of people outside the U.S. in other languages. People are impressed by it.”
It is also easy to be impressed by Fisher's own international background. He spent many years living and working outside of the United States, traveling both for business – his previous career field was Luxury Home Construction in Costa Rica – and for pleasure to more than 30 different countries. He also earned his Real Estate and Development degree from University of Northern Colorado.
“People from around the world searching for homes in Denver gravitate to me for a reason I can’t define,” he says. “We built our business out because of that. We have some buyer agents in our group who speak a variety of languages, which helps us target our marketing to special audiences. For example, we recently targeted our Spanish-speaking community through print and email campaigns because we’re able to communicate the concepts of both real estate and settling here in the U.S. in a way they can understand in their own culture.”
For international buyers, much more goes into the relocation process than finding the perfect home, which Fisher and his team understand.
“It’s not just buying and selling,” he says. “We’re taking care of the entire family. We explain the process and how we protect your interests, and here are the neighborhoods with the services that can meet your needs. We’ve helped German nationals, Italian families, people from the Middle East, Argentinians. We’re currently working with a Chinese family. It’s a really neat mix of people. Being able to do it in their language is really helpful.”
The KW GPS program dovetails well with his team’s full-service approach by allowing Gilson to of er his international clientele more than a traditional real estate team could.
“KW GPS fits nicely with this,” he says. “For example, we have a luxury listing that I think is probably wellsuited to investors from specific cultures outside the U.S., so we shot drone video of it and had full video production done in Arabic. We produced it in Russian as well. We loaded it onto YouTube because we knew that we needed to communicate these ideas to people in their own language. It blew the builder’s mind because he said nobody else has ever done anything like this.”
In Fisher's opinion, his local market in Denver Colorado is likely no different than other geographic areas in terms of his success with international buyers.
“I think we’ve uncovered a need that probably exists in every corner of the country,” he says. “Despite the rhetoric of the past six months, immigration is a mechanism for our country to grow and prosper and be better.”